Under the renewed agreement with Sega, Heathside will produce Sonic the Hedgehog toys, collectibles and gifts, introducing additional products to the range.

The company has renewed an existing established agreement with Sega and has added additional products into the Sonic the Hedgehog collection. Heathside has announced that Sonic products will include board games, slime, 2D keychains, chess sets, surprise eggs, resin figures, collector chocolate with collector cards, stick ons, pull backs, head on high bounce balls and more.

The agreement was brokered by Kirsty Guthrie (KJG) for Heathside. The additional Sonic licensed lines will launch in Q4 2024 through selected retail partners.

Darren Epstein from Heathside commented:

"We are over the moon to be continuing our relationship and licence with Sega and Sonic. We have long experience working on the brand and are so happy to continue and expand the categories we have."

Heathside Trading is a leading manufacturer and wholesaler of pop culture consumer products based in the United Kingdom, offering ranges to customers globally in various formats. The company has recently relaunched MasterReplicas.com to enhance its ability to target a direct-to-consumer customer going forward. The company’s Khadou brand acquires IP for development of product across, TV, manga, anime, film, gaming and associated entertainment platforms.

Earlier this year, Heathside reinforced its commitment to Master Replicas and Khadou through two key appointments to support the company’s growth.

To find out more about the company’s ranges, visit www.heathside.biz or get in touch at 01282 775 778 or sales@heathside.biz.